How do I get my site cited by ChatGPT and Perplexity?

Three levers: answer-shaped content, extractable claims, and machine-readable structure. Lead pages with a 40-80 word direct answer an LLM can lift verbatim. Make claims concrete — numbers, named entities, dates — because vague prose doesn't get quoted. Then make crawling trivial: clean heading hierarchy, FAQ schema, an llms.txt file, and fast static pages. Finally, cover question-shaped queries ('how do I…', 'what is…') directly; AI systems assemble answers from pages that already answer.